Archive

Posts Tagged ‘Disney’

George Lucas Vs. The Laser

August 29, 2012 Leave a comment

George Lucas copyright battle against laser company

In the near future, will we walk around projecting Obi Wan holograms out of our smartphones? How long will it take for a smartphone or hand-held device to shoot out a lightsaber? And the ever-pressing question: will George Lucas sue you?

Further proving that not only does life imitate art but that technology imitates both, the company Wicked Lasers released their Spyder III Pro Arctic laser last year, with a design that looks curiously similar to the lightsabers in Star Wars. So similar, in fact, that George Lucas threatened to sue the company if they didn’t cease and desist.

The Spyder III laser–which can be used for a wide range of utilities, including presentations, construction work, surgical operations, bar code scanners and DVD players—pumps out an entire watt of energy and is the first consumer laser to have four modes of operation. If used incorrectly, it can also be potentially hazardous (possibly causing blindness if shined into the retina), which caused the manufacturer to release a series of product modifications.

The modifications haven’t stopped the legendary Star Wars guru from threatening to take Wicked Lasers to court if it doesn’t change the design. While the laser is being marketed to industrial, military, and research agencies, there is certainly nothing to guarantee that a zealous Jedi fanatic won’t shell out the $200 on the price tag in order to be able to walk into Starbucks looking like Count Dooku (even though Dooku is a Sith lord).

laser provokes wrath of George Lucas

And therein lies the danger. So far, the laser has not been responsible for any major burn injuries, blindness or radiation exposure claims. But who’s to say Lucas and his people won’t manufacture one in order to kill off the lightsaber imitator?

Historically, Lucas has been spiteful, sometimes in surprising, accidentally progressive ways, and unabashed about protecting his Star Wars brand from copyright infringement. But to the point where he would sue a laser company over its “hilt” designs? Lucas may just have to accept that handheld devices and contemporary gadgets could bear striking similarities to movie weapons.

In our mashup society it’s becoming more and more popular to blend different aspects of pop culture—copyright monsters like LucasFilms, Google and Disney may just have to CHILL out and make room for a little Fair Use. At least when it comes to lasers and pirates.

Advertisements
%d bloggers like this: